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Building Your Online Business On A Budget. The Internet has evolved to become more than just a tool for surfing. Follow these tips and start building your online business on a budget. Creating a professional online presence is achievable in a few easy steps, which are outlined below. Creating a website. It's not necessary to hire a high-end programmer to create a website, rather use one of the many easy-to-follow online guides and these top tips: 1. The design should be dictated by the purpose of the site for your specific online business. 2. A site should reflect the brand and each page must be relevant. 3. Visitors don't read. They scan. The copy needs to be easy to follow, well written and concise. Headlines, bullets, lists and shorter paragraphs make it easier to read and find relevant information. 4. Keep navigation simple by adding a navigation bar and buttons. Visitors shouldn't have to backtrack to the homepage in order to go somewhere else. Make it easy for users to get back to your homepage and include a “Home” button on every page. 5. Contact details for your online business should be on every page. 6. Use basic contrasting colours for content and background. The site should be aesthetically pleasing. 7. The site should be as simple to use as possible. Avoid fancy pop ups, blinking text or “flash” intro pages which can take time to download. Compress all your images to speed up page loading. Most graphics programs come with this functionality. 8. To drive traffic to your online business, ensure that the URL is on all other marketing and communication material. 9. Include an “opt-in” service to help build a client database in order to develop a relationship. 10. Register a domain name. This is the first step in establishing the presence of your online business on the Internet. 11. For a minimal monthly fee you can host your online business with a web hosting service. This presents a cost-effective solution to having the financial responsibility of purchasing and maintaining your own server. Building your online business can truly be a costly one. Each time you turn around you seem to spend every dollar you have on advertising and not getting ahead in your business. By mastering the art of attraction marketing you can build a list of customers on a very small budget.
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