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Why Serta Mattresses are the Choice of the Hospitality Industry In 1931, a group of independent mattress manufacturers joined forces and formed a consortium in Philadelphia. These experienced businessmen knew that the future of the industry and of their group rested on their ability to create a nationally recognized brand through advertising. They settled on the name Serta two years later and established an uncompromising set of guidelines for the products they would manufacture and promote under the new brand name. But all of their grand plans would have come to naught if it had not been for the Perfect Sleeper®. The flagship brand remains the company’s top seller after more than seventy-five years of continuous production. All of the early marketing campaigns were built around this single product, and they were brilliant. They showed Serta mattresses being thrown out of planes and getting rolled over by steamrollers to prove their strength and durability. The company soon became a household name. One of the things that set Serta apart from the start was the commitment they made to innovation. The history of the mattress maker is replete with a number of firsts. They were the first to create a tuftless mattress and to invest huge sums of money in memory foam. They also designed specialty mattresses for people with health problems and for major hotel chains. Serta is presently the second largest mattress maker in the industry, after the Sealy Corporation. Their Perfect Sleeper® is the best-selling premium mattress in America. It is the official mattress of the National Sleep Foundation and is a perennial favorite of the hospital industry. Serta has been a fixture in hotel and motel rooms across the country for decades now. They have exclusive contracts to provide bedding to huge hotel groups and chains such as Marriott, Hilton, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Accor Hotels, Intercontinental Hotels Group, Choice Hotels and many, many more. Premium Serta models can be found in millions of hotel rooms in the United States and abroad. Why is Serta so popular in the lodging industry? Whether they are travelling on a business trip or on vacation, people expect the best of everything when they stay at a nice hotel. They expect superior service, premium accommodations and numerous amenities. A guest that sleeps on a lumpy mattress at home expects a much more comfortable bed at a top hotel. Serta has been designing products that provide superior support for decades. All of their traditional mattresses feature the most advanced innersprings in the world that mirror the shape of the human body and provide support where it is needed most. Tests reveal that their FreeFlex® Innerspring provides 63 percent more support than previous models. Serta has been making beds for the health conscious crowd since the early 1950s. And since 40 million Americans suffer from chronic sleep disorders, it makes perfect sense that hotel owners and operators would prefer mattresses that are designed to alleviate these problems. Serta also offers some of the most innovative new designs that truly are ahead of their time. The new iComfort Sleep System features a revolutionary new type of memory foam that is infused with a gel called MicroSupport™ that provides superior support and a slightly cooler sleep surface than traditional memory foam. The product has been a hit with many of the more modern hotel chains that want to offer their guests a unique sleeping experience. Hotels in Las Vegas and Atlantic City that cater to younger guests are fans of anything new, and since Serta is always on the cutting edge of mattress design, they are typically the top choice. The company also designs beds around the needs of its clients in the lodging industry. In fact, many of their most popular domestic brands were first tested in top hotels. For example, the Trump Home™ mattress collection was first featured exclusively in Trump hotels and casinos. After years of rave reviews from well-rested guests, the company decided to offer a new home version. Yet another reason hotels prefer Serta is because people talk, and with the help of the internet, they can talk to more people than at any time in history. Popular review sites like Trip Advisor give users the ability to rate their hotel experience. If the bed was lumpy or uncomfortable and they couldn’t get to sleep, users will mention it. There is even a growing website called Beds.org that evaluates the hotel beds and mattresses that are featured at popular hotel and motel chains. Members are invited to add their own reviews, which are included with the expert reviews that penned by people who actually sleep in hotel beds for a living. At the end of the day, it pays to buy a premium mattress. Anything less, and people will talk.
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