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Independent Artists: Stand Out From The Pack By Sounding Your Best For the independent artist, sounding amazing isn't a luxury only available to major label artists anymore - it is a requirement. Music sales may have went down, but that doesn't mean that recorded music is going away any time soon. Far from it. More music is being consumed on more devices by more listeners than ever before in history! Artists are making their music available on internet and satellite radio, online music streaming services such as Pandora, Spotify, Rdio, Deezer, and YouTube, selling on direct-to-fan sites such as CD Baby, Bandcamp, and ReverbNation, and still pushing sales through ‘traditional' online retailers such as iTunes and Amazon MP3. Simply put, there is no excuse for an artist to release sub-par recordings. To many, audio engineers are still conundrum. To others, they are ‘evil' manipulators of sound, creating phony, auto-tuned, robots out of unskilled artists. This, however, is far from the truth. Every record, no matter the type, gets handled by a tracking engineer, mixing engineer, and mastering engineer. The recording engineer utilizes a plethora of microphones and technique to accurately capture and record the artist's performance as it happens in the recording studio. The mixing engineer takes all of the separate audio tracks and crafts the music to sound correct and convey the song's emotion. He sets proper levels, panning, equalization, compression, and adds special effects where possible to enhance the artist's vision. Lastly, the mastering engineer uses specialized tools and highly trained ears in an acoustically sound room to subtly polish and prepare the music for final release and ensure the music plays back well on a variety of speakers. "While many audio techniques can enhance the final production, we engineers are not magicians and can't replace a poor performance or terrible recording," says Scott of Virtual Mix Engineer. Recordings are more often used as promotional tool for artists and labels. The real money these days is in touring, publishing, film and TV placements, and merchandising. When a listener connects with a band's music, they'll listen to their music, comment, and share the music with their friends. The fans want to help the artist and buy tickets to their shows, purchase t-shirts, and follow and interact with the artist through social media. As the band grows in popularity, their music may be chosen for sync placements in movies and TV, which not only provides great exposure, it also pays well. To make it to this stage however, it all starts with well written song and quality recording. The rise of do-it-yourself recording has led to more musicians releasing music than ever before. With a powerful computer, some mics, a digital audio workstation, and a little know-how, anyone can record and release music. One area where many artists fall short is failing to recognize their weaknesses in mixing. An experienced mixer has the right equipment, but most importantly the knowledge to make a production reach its full potential. Though it can be hard for an artist, letting go and trusting your mix engineer will take your recordings to the next level and help you stand out from the masses. Fans are instantly attracted to a well-written and performed song that sounds like a hit. Spend a good amount of time in pre-production, ensuring your song and arrangement are as strong as possible. Then and only then, go to the best studio you can afford to lay down your tracks. Hire a local or online mixing engineer within your budget whose work and personality you like, and tweak the mixdown until you're satisfied. Lastly, send the songs off to a mastering house for that final polish. Once your production is complete, you can get the music into multiple outlets and into the phones and computers of your listeners and fans.
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