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Performance Based Marketing Or Affiliate Marketing Performance Based Marketing is another name for affiliate marketing but it is more than that. Performance Based Marketing defines the business that you are planning better than Affiliate Marketing because it better describes the business that you are thinking about creating and operating. Internet Marketing is a business that rewards you for performance and only performance. It is unforgiving. If you do not perform you will not make any money and your business will fail. More than ninety percent of the people who define their efforts to make money online as Affiliate Marketing fail. They never make a sale and give it up as a bad idea. Why do they fail? They fail because they do not recognize what business they are in and do not understand that the rewards in online marketing come from performing the task of marketing, not from selling. The idea of Affiliate Marketing has spawned the idea that you can sign up as an affiliate with a bunch of companies, post there banners on a web page and sit back and watch your Pay Pal account fill with money. Unfortunately this inevitably ends in failure. Marketing is defined as selling the sizzle, not the steak. Marketing is the fine art of differentiating the product that you are representing and making it appear to be more desirable than any of the other similar products that are also available. It is also about establishing a relationship with your customers and then nurturing that relationship. When you sign on as an affiliate with a company you are, in effect, accepting a job with that company. It is important that you understand what that job is and the responsibilities that come with the job. You are not taking a position in sales with the company. They have people in house that are reasonable for sales and you need to rely on them to do their job. Your job is to act as a marketing representative of that company and deliver a customer to the sales people that is already sold on the idea that the product will satisfy their needs, is the best available and is what they want to buy. In a nutshell the job of a Performance Based Marketer is to pre-sell a product so that when the customer clicks through to the merchant their mindset is one of being ready to buy the product. If you do this job well you will be writing your own paycheck. The rewards in this business come from recognizing what your job is and performing it well. If you are willing to do the hard work the rewards can be substantial. When you first look at Performance Based Marketing it seems to be a crowded and completive field but when you take into consideration that most of the competition are people who think they are in the sales business or the affiliate marketing business your computation shrinks dramatically. If you can successfully define the business you are in you will have substantially increased your chances to outperform those who don't understand what they are doing.
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