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The Benefits of SEO, SMO and PPC Packages – A Brief Primer It is likely that people might have advised you on the benefits of getting SEO packages, or SMO packages, or suggested you start a PPC campaign, if you are the proprietor of a business that has recently got a website. This is because it is necessary to ensure that enough people keep coming to your website, to make it commercially viable. SEO and SMO services, and PPC campaigns, are all different types of web-based promotional tools. To further clear your confusion, we will briefly describe what SEO, SMO and PPC packages are, below: SEO packages: SEO packages refer to package SEO services offered by Internet marketing companies. SEO stands for Search Engine Optimization. They basically work to ‘optimize’ your website’s presence in the search results that appear on search engines like Google, Yahoo, or Bing, whenever anyone types in search terms, or ‘keywords,’ relevant to the product or service you offer. If, for instance, you sell handcrafted leather shoes, SEO services will ensure that your website comes in the top search results, whenever anyone searches for terms like “shoes”, “leather foot wear”, or “handmade shoes.” Without going into technicalities, we can say that SEO services offered as part of SEO packages often involves refining website content, with popular keywords being embedded in it, and fine tuning the HTML meta tags, and the links and navigation structure of a particular website to make it more search engine-friendly. SMO packages: SMO means Social Media Optimization, so SMO packages refer to the types of SMO strategies that Internet promotion companies offer to their clients. As the name suggests, SMO uses social media, like Facebook, Twitter, LinkedIn, MySpace, Flickr, RSS feeds and YouTube, to promote your website. The power of these social networking sites cannot be underestimated, as can be seen by the example of many celebrities who became famous only through their social networking profiles. The right SMO can create a buzz about your products and also act as an effective way of online reputation management, to combat any negative opinions fostered by your competition. PPC packages: PPC packages are PPC campaign management strategies. Pay Per Click campaigns are Internet advertizing campaigns where you put up ads on search engines. This is basically a way of getting paid listings on search results, for specific keywords. You typically bid a certain amount for these keywords; this is the amount you will pay every time someone clicks on your advert. PPC campaigns are a good way of quickly increasing the traffic to your site in the short term. While SEO takes months to show results, a good PPC campaign can increase traffic within days. As part of the services offered under PPC packages, Internet marketing companies will take care of all the details of finalizing what keywords to bid on, how much to bid, creating the ad, and of monitoring the returns on your investment.
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