Video Marketing And The Barack Obama Campaign And Its Effect On Future Elections
Throughout the year 2008, the American men and women were looking for hope. Facing dire financial straits, a war with no end in view, and non-stop political scandals, men and women of all party affiliations desired to feel that things were getting far better. For better or worse, one person was in the position to efficiently offer that message: Barack Obama. The Barack Obama campaign strategy not only efficiently inspired a nation of men and women, but changed political election campaigning for good. Its use of internet networking, grassroots campaign, and mobilization of the young people vote lead it to be labeled as among the most powerful presidential campaigns of all time.
At first, the Barack Obama campaign had been extremely triumphant due to its heavy use of online networking. While the internet was absolutely nothing new, no nominee had ever been in the position to successfully make use of it as an approach in order to inspire voters. The Barack Obama campaign changed all of that. His staff designed a homepage that allowed followers to create their very own home site. From their page, they can give contributions to the campaign as well as track its impact, search for rallies or conferences for followers, or even start mini-networks of commited voters who can arrange their very own fundraising. The mobilization of voters via online networking started a powerful, expressive, as well as active base of supporters who were regarded as the lynchpin of Obama's success.
The second element of the Barack Obama campaign strategy which was very successful was the reliance on grassroots campaigning. The idea of a grassroots campaign strategy was heartily received in the 2000 Presidential primaries when Democratic challenger Howard Dean showed potential in the beginning by depending on voters instead of party mechanics in order to garner support. Ultimately, Dean dug his very own grave with a poorly done victory speech, but the concept of grassroots campaigning did not vanish entirely. The Barack Obama grabbed upon this idea, and used little time courting major Democratic power players. While Obama's Democratic rival, Hillary Clinton, attempted to win over the big wigs on Capitol Hill, Obama made an army of supporters in the normal men and women by having zero apprehension about directly addressing their questions in a direct to the point way. The help and support of the people eventually led the Democratic leadership to throw their weight right behind Obama regardless, showing the effectiveness of grassroots reliance.
The final aspect of the Barack Obama campaign which made it so effective was the mobilization of the youth vote. For decades, political analysts and strategists had lamented the apparent apathy of teenage voters. Their argument was that any politician who can utilize that voting power would ultimately be successful. However, these same analysts as well as strategists wrote the cause off as hopeless, mentioning the inability of several previous nominees who had tried to do this. The Barack Obama campaign changed all that. While Obama's strategy did not ignore the soccer moms, Nascar dads, and senior citizen voters of the country, he spent a great deal of his time campaigning to university aged voters. His emphasis on hope attracted the idealistic generation, and they came in droves on election day. In using the youth vote, the Barack Obama campaign made major waves, as well as set a good example for political figures to come.
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