Persuasive Business Letter Example
Looking for a persuasive business letter example? Here's some information on how to write a persuasive business letter followed by a persuasive business letter example.
What is a persuasive business letter? Well it is just what it sounds like. It is a letter written to persuade someone. Persuasive business letters are commonly used as a means of direct mail marketing. But persuasive letters have a different style. A persuasive letter is written in a way that the subject of the letter looks too enticing for the reader and acts upon it. So you can see that writing a persuasive business letter is an art in itself. And at the end of the article there is also a persuasive business letter example to help make things easier for you to understand. More on persuasive writing.
Persuasive Business Letter Format
The format of the persuasive business letter is not all that difficult to understand. It is the format of any formal business letter. Address and date of the sender, name of the addressee, content para 1, content para 2, 'thanking you,', and name of the sender. Formatting the persuasive business letter requires no special skill. It is writing the letter which needs work. So here are some tips on writing a persuasive business letter. Read on for some great writing tips.
Getting to the Point
A persuasive business letter needs to be impactful and to this end, the writer should not ramble on about unnecessary things. Letter writing for this is brash and to the point. Formalities begone! It's all about how soon the readers eyeballs fall on your value proposition and how quickly he considers it. So, get to the point quickly.
Hard Hitting
Does 5% off sound 'persuasive' to you? Not to me, it doesn't. A persuasive business letter can be utterly useless if the value proposition is not good enough. So make sure that you have something that will make the reader pick up the phone and want to know more about what you have written. The content needs to be irresistible and should arouse curiosity of the reader. A common trick is to not give away ALL the details. This makes the reader even more curious and more eager to call. Then again, this trick may backfire as he may feel that it's not worth the effort.
Shorter Sentences
It is commonly accepted that it is quite difficult to read long sentences. Nor will people take the effort to read them. So make sure that your sentences are short, each one leading on to the next in immediate succession. Don't make each paragraph big either, as it makes the whole letter look boring. Split it up into small sized paragraphs.
Visual
Make your letter visual. Frame sentences in a way that the reader can form images in his mind. No need to mention that these images need to be superlatively largess, I presume? Paint a vivid picture of what you feel must be the the needs and aspirations of the reader.
Personalize
I know it is a 'business letter', but this one comes with a twist. There are some things which make a letter a lot more effective. Including, use of jargon. If you expect your reader to be a teen, make sure you think and write like a teen so that it appeals to him better. Another thing you need to do is to maintain a conversational tone in your letter. Don't be detached from the person. Write it as if you're talking to the reader. Anticipate his questions and answer them.
Quote Someone
This is a slightly unethical trick perhaps, but it works well. Take a very common surname-say Mr. Smith-and write as if he gave a review about the product. Make it look as if Mr. Smith used your product and really loved it. Quoting people always has a very strong impact on the reader!
Enough about the theory, lets go to the persuasive business letter example.
Persuasive Business Letter Example
Name of the Sender
Address of the Sender
To,
Mr Smith,
ABD Corp,
Respected Mr. Smith,
Subject: An Offer too Good to Refuse!!!
Before you roll your eyes thinking, 'Oh God! Not another one!', and chuck this into a bin, just read a few of the lines below.
Imagine the mellow sun and the grainy sand. Imagine the soft rolling of the waves of the sea. Those beautiful sunsets in the evening. Watching all of this in the lap of luxury, sipping your choicest drink.
Imagine a week's getaway from it all. The traffic noise to wake you up, that crazy drive to work the yelling and screaming at work and at home. Imagine a place where you can sleep when you want, wake up when you want, do what you want, and live the way YOU want.
Sounds great doesn't it?
Welcome to Really Amazing resorts. At RA resorts, we promise to deliver the best service, the best food, the BEST of everything for just for you.
Mr. Smith, our recent patron said, "I came here harrowed and troubled. But I go back a different man. The place and its natural beauty really changed me. I sure will be making the short trip from New Jersey to here next time my wife says I'm becoming too grumpy!"
And on account of our first anniversary, we're giving you a 65% discount on rooms and 40% discount from normal price on food and beverages! So hurry. Call 1-800-Really Amazing to know more.
Thanking You,
Myname Lettersender.
So here was a persuasive business letter example which I certainly wouldn't say no to! Writing a persuasive business letter requires great skill in creative writing. So it may not be for everyone.
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