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Event Management – The Booming Sector The purpose of project management is the formation and development of events, conferences, and festivals. This management deals with the study of brand, identification of target audience, planning the logistics, devising the event concept and coordinating the technical aspects, before actually executing the modalities of the proposed event. All this is known as event management in the industry. The guarantee of the return on investment and post event analysis has become the important drivers for the event industry. Organizing an event is not a child’s play, as it requires lot of effort and hard work to make one event successful. There are various types of events that can be classified in four sections. The first one is a leisure event that includes leisure sport, recreation, fashion events, media events, music etc. Second is, cultural events that is related to art, ceremonies, heritage, religious events, and folklore. Third category includes birthday’s events, anniversaries, weddings that are called as personal events. The last one is corporate events, which include commercial, expo, trade fairs, events for charity, politics, sales, and product launch etc. There are several types of marketing and advertising strategies used to entice people to attend an event, and Event Marketing is one of them. Event types could include sports events, seminars, festivals, workshops, air shows, conventions, fundraisers etc. Event management is a booming industry and its wide spread exposure helps in giving them the superior edge as compared to other careers. This profession can actually help you earn good amount of money, moreover, if the event becomes successful, then event agency is able to establish them as a brand. Event Management works for public and private sector. Events are created and celebrated with joy. The importance of management is that once you hire the event manager your burden is like thin feather, as the major work like discipline, planning, organizing, securing and maintaining the specific objective of the events, are all handled by the event managers. It is the type of the events that describe the theme of the event. Nowadays theme events have dress code that request the guest to wear formal or depending on the dress code, the theme is finalized. However, Brand Experience marketing means many different things to different people in the advertising industry. In the other words, we can say that assimilation of brands into individual’s life styles by adding value to experience of the consumer’s brand by engaging rather than barge in, is branding experience.
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