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5 Tips And Tricks For An Effective Ecommerce Website 1. Make it clear why people should purchase from you Right from the moment somebody is on your site they should be able to see reasons why buying from you would be a great idea. Do you offer low prices? Is there Free delivery on products? Do you offer impartial product reviews? Do you offer specialist products. All of these are great attention grabbers and selling points for your site as this is exactly what a potential customer is looking for when they visit your site so if you offer it shout about it! 2. Provide many and easy ways to find products Customers will search for products in different way so it is important to make it as easy as possible for them to do so. For example a customer who knows exactly what they want may use the a websites search facility to find the product. Whereas a customer who has a vague idea of what they want may browse around your category list until they find what they want. Another way to put products in front of customers from the of set is to add a ‘Featured Products' or ‘Bestsellers' list to the homepage of your site and help your customers to find related or more expensive versions of products by cross-selling and up-selling. 3. Keep it Simple Customers like to see as much information about a product as possible to help them make an informed choice about the product. However it is important not to overload the customer and get straight to the point. Keep your product descriptions simple and concise but make sure you include all of the products selling points. It is also important to make the information easy to find, don't hide the information away make it clear as soon as the customer clicks on a product. Make sure that your checkout process is also kept simple. If the buying process is too long or too complicated people will abandon the sale and look elsewhere to buy the product. The buying process should be completed in as few stages as possible and should include clear instructions and easy to find help sections for each step of the process. 4. Consider including some advanced features Once you have the buying process in place you may want to consider adding some advanced feature. For example many purchased products are given as gifts so you may want to include a gift wrapping option. This then leads to the possibility of adding options regarding personalisation, returns, buying multiple gifts or sending items to multiple locations. It would also be of benefit to include an Order Tracking service as this will give customers piece of mind when making a purchase. 5. Avoid Surprises Make sure that everything is clear to the customer before they begin the purchasing process as there is a good chance any hidden surprises will deter the customer from completed their purchase. There are usually 3 areas of concern that customers have when making a purchase, they are: • Privacy and Security – Customers anonymity is massively important to them as it provides them with a sense of privacy and security from being defrauded when purchasing online. Make sure that you have a clear Privacy Policy that is strictly adhered to as well as providing a secure connection whenever personal or financial information is transmitted. • Additional Charges – Make sure that it is clear from the beginning if there are any additional charges such as delivery. It will frustrate customers if they think they are getting a good deal only to find that delivery charges wipe out any saving they thought they were making. Providing this information at an early stage will build trust. • Returns – Customers will be reassured if they know that if the item they purchase is not right for them then it can be easily returned. Make your Returns Policy clear and easy to understand and include contact details for helplines and returns departments.
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