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Internet Talk Radio How the traditional commercial media treats Internet Talk Radio?- the answer lies in our review of the "The Master Gardener Hour" with Kate Copsey on 1620AM radio in Sandy Springs, GA. The bottom line is "not well". The stations web-site needs a lot of improvement to help radio show hosts like Kate Copsey to be able to monitize her content. It isn't their focus or expertise. Traditional media has stopped focusing on content a long time ago. Their focus is revenue which translates into commercials, the more they can cram into a show or on their web-site the better and they don't have to relate to the theme of your show either. Well, that's my rant for traditional media for the day. Kate and I had an opportunity to speak about my review and my recommendations: the summary of the important stuff that we have covered on our call, which she has so appropriately called a new mind set for radio show hosts: The three things Internet Talk Radio show hosts must keep an eye at all times including Commercial radio when dealing with their existing and potential listeners with a pre-existing interests (your niche)? 1. Create Content - Audio (this you already have in form of a .mp3 file at your station) - Blog - Video 2. Have a delivery distribution network in place and expand it all the time: - Syndication (we have this at Real Coaching Radio Network) - Podcasting (you can implement immediately with your existing shows) - Social Networks (start with big three YouTube, Myspace, Facebook) - Joining and interacting in groups of your niche within the social networks above 3. Automate-Leverage (we do this very well at Real Coaching Radio Network) Leverage and monetize your radio show (we teach you how to do this at Real Coaching Radio Network) By creating incredible value not just providing information for your listeners the money will come. Real Coaching Radio Network is launching a new product to assist radio show hosts, coaches, professionals and small business owners: “How to Successfully Launch a New Radio Show, or Any Other Product or Service.” Through the never-fail recipe of “showing up and continually improving” the new launch will be available for a limited time. It offers a great value and creates excitement. Registration deadline for the Launch is January 09, 2010, midnight. You must register into our Premium Monthly Membership to get access to all of the materials and support. Sign-up for our mailing list to get all the goodies for free between now and the launch here: http://eepurl.com/fozA You can register early and get the first 30 days for $1. Get all the pre-launch materials; audio, video and text in full length versions here: http://www.realcoachingradio.net/content/rcrn-premium- monthly-membership Next we have introduced a new segment called "Internet Radio News" covering what is happening in the industry. Followed by Our "New Radio Show Product Launch Issue 2" -what you need to do to have success on the Internet: 1. Find a niche-I know this is already accomplished-it is your coaching business or the business you are currently in. 2. Find out what your potential customers are buying.-I know this is a mystery for most coaches and business owners when it comes to the Internet 3. Sell it to them-I know this is something most coaches and business owners do not know how to do effectively or resist doing it to the hilt I have also shared an example of a challenge we have encountered with our e-mail marketing partner MailChimp, why they shut us down and how we got our account re-activated.
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