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How Much Are Marketing Firms Tracking Your Every Move Online? Today, the world is best known to be interconnected through a network called internet where you can almost find everything you want. Such is the impact of internet that anybody who is doing anything has their own space on Internet virtual world. If you can get connected to internet, you can have access to almost unlimited information available on millions of servers placed all around the world. In earlier times, we use to have advertisement commercials on Radio, TV, magazine and newspapers. There were other options like big banners, hoardings, pamphlets and circulars, etc. But these methods of advertisement are slowly substituted by online marketing campaigns like email marketing, social media marketing and advertisement campaigns, running on majority of commercial websites. With advancement in technology and mobile devices, internet is available in every small corner of the places we live or visit. When internet has occupied that much interests and time of people then it is bound to have lots of advertisers who would love to sell out their products and services to this huge pool of internet users. Online marketing is rapidly taking over traditional marketing techniques and very soon it will take over the later. Online marketing is hugely depending on tracking online activities of internet users. World's most used search engine Google, is one of the biggest tracker of online movement of billions of its service users through its partner websites Google Search Engine, YouTube, Google+, Gmail, etc. Similarly other popular internet services providers like Yahoo, Facebook and Microsoft also tracks down the movement of their users, which is a part of their service level agreements. Even browsers keep on tracking the browsing history of users. Data of online tracking of users is maintained by websites having analytic codes in their websites. These analytic algorithms use Cookies and Search Queries to track the needs and taste of internet users based on their demographics and IP address. They keep on recording information searched by users, like purchases made online, etc. This data is then related on other factors to make a final behavior pattern of users based on age, demographics and sex, etc. This results into behavioral target marketing. With Behavioral Targeting, the advertisers get access to the preferences, requirements and taste of the people. Further, they get an idea about what people really want and what more can be offered to them, which can create demand for new products. In this way, these analyses help sellers innovate new line of products by which they can attract more buyers and eventually leading to big profits. With analytic data using demographics, accurate estimates can be drawn upon which entire marketing campaign can be created even for sales that are not bound to be online. That is why websites having huge traffic are preferred by these advertisers so that their products and services come into the knowledge of more and more viewers. The downside of behavioral targeting is invasion of privacy since it tracks down the products you have searched, amount of money spend online for buying products, etc. This data is then used by marketers to retarget their offerings to buyers. This technique is also known as stalking. For all those people who want to protect them from these privacy invasions, Proxy is a good alternate, apart from using options provided by website owners, such as 'Google Opt-out', which provide protection to users from these privacy invasions in terms of tracking of their online movements. By using a Best Proxy solution, a different IP address is shown to your ISP, analytic websites and all those spy eyes keenly looking for your surfing behavior on internet. Also various internet browsers provide options where you can inform to various websites that you don't want to be tracked. They also provide options to manage cookies and other tracking add-ons. But using a Best Proxy is by far is the best method where you can save yourself from these stalkers and spy websites. To conclude, there are lots of downsides of tracking of personal information by various website owners but there are positives of this as well. It is through advertisement that most of the web owners wants to keep their services free of cost. Their expenditures are covered from running advertisement campaigns only. In these way advertisers pays for those website owners, who have valuable stuff like Reading Material, Images, Audios, Videos and other resources of interest. So the best way is to ignore those advertisements which are not for your use. Also you can use Opt-out options provided by website owners or No-Tracking options provided by search engines, or by using any Best Proxy solution as mentioned above. Copyright (c) 2013 Damien Mather
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