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Recording Music? Connect With An Audio Engineer To Release Better Sounding Music For the independent recording artist, sounding good isn't a luxury only available to big time artists anymore - it is essential. Music sales may have diminished, but that doesn't mean that recorded music is going away any time soon. Far from it. More music is being consumed on more devices by more fans than ever before in history! Musicians are making their music available on internet and satellite radio, online music streaming services such as Pandora, Spotify, Rdio, Deezer, and YouTube, selling on direct-to-fan sites such as CD Baby, Bandcamp, and ReverbNation, and still pushing sales through ‘traditional' online retailers such as iTunes and Amazon MP3. Simply put, there is no excuse for an artist to release poor recordings. For many, audio engineers are still a mystery. To others, they are ‘evil' manipulators of sound, creating phony, auto-tuned, machines out of unskilled artists. This, however, is far from the truth. Every record, no matter the genre, gets touched by a recording engineer, mix engineer, and mastering engineer. The recording engineer uses a plethora of microphones and technique to accurately capture and record the artist's performance as it happens in the recording studio. The mix engineer takes all of the separate audio tracks and crafts the music to sound correct and convey the song's emotion. He sets correct levels, panning, EQ, compression, and adds special effects where possible to complement the artist's vision. Finally, the mastering engineer uses unique gear and highly trained ears in an acoustically sound room to subtly polish and prepare the music for final release and ensure the music plays back well on a variety of playback systems. "While many audio techniques can enhance the final production, we engineers are not magicians and can't replace a poor performance or terrible recording," says Scott of Virtual Mix Engineer. Recorded music is more often used as promotional vessel for musicians. The real money currently is in live shows, publishing, sync placements, and merchandising. When a fan connects with a band's music, they'll listen to their records, comment, and share the music with their friends. The fans want to support the artist and buy tickets to their concerts, purchase apparel, and follow and interact with the group through social media. As the artist grows in popularity, their music may be chosen for sync placements in film and TV, which not only provides great exposure, it also pays quite well. To make it to this stage however, it all starts with a great song and quality recording. The rise of DIY recording has led to more bands releasing music than ever before. With a powerful PC, some mics, a digital audio workstation, and a little knowledge, anyone can record and release music. One area where many artists fall short is failing to recognize their weaknesses in mixing. An experienced mixer has the right equipment, but most importantly the skills to make a recording reach its full potential. Though it can be hard for an artist, letting go and trusting your mix engineer will take your recordings to the next level and help you stand out from the crowd. Listeners are instantly attracted to a well-written and performed song that sounds like a hit. Spend a good amount of time in pre-production, ensuring your song and arrangement are as solid as possible. Then and only then, get into the best studio you can afford to lay down your basic tracks. Hire a local or online mixing engineer within your budget whose work and personality you connect with, and tweak the mix until you're satisfied. Finally, send the songs off to the mastering engineer for that final polish. Once your production is completed, you can get the music into multiple outlets and into the ears of your listeners and fans.
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