3 Ways To Reactivate Clients
Statistics show that it costs five times as much to acquire a new customer than to get business from a past one. So why are we spending more time chasing the strangers?
People buy from people who they know, like, and trust. Your past customers already know you, like you, and trust you. So you don't have to spend time selling yourself. They are already sold on you! You just have to remind them you are around.
Here are my favorite ways to "remind" past clients about me. I always see results:
1. Custom Holiday Gift
What a great time of year to thank your clients and remind them about what you offer. Can you send a small token gift that coordinates with the design project you completed? How about a throw pillow made from their fabric scraps, or a small accessory that matches their room? I just heard an amazing idea for this time of year: a Christmas tree skirt sewn from matching fabric. How excited your client will be to have a skirt match their couch or window treatments!
2. Call Me!
I like to make it a point to call one past client each week. I call to say hello, to ask if they've seen a new store, to get permission to use them on my referral list... never to sell. But I often hear, "Oh, I'm so glad you called. I've been thinking about starting my living room..." And I set up an appointment.
3. Email Newsletter
This is my favorite way to keep in constant contact with my clients. I get a lot of repeat business and warm referrals because of the loyalty that is built from consistent communication.
Loyal, happy, repeat customers make your business not only successful, but a joy! I hope you enjoy this holiday season.
Previous Next
See also
fidelity bank nc customer servicecnn money futures premarketmsn outlook actualités hotmailaol company worthgmail.com sign in new accountbp visa synchrony bank credit cardsamazon dehome advisor jobsgoogle earth professionnel gratuitsan diego hotels cheap dealsfinancement participatif prêt solidaireebay shoes jordangoogle traduction*google earth gratuit windows 8auto insurance huntington wvmoney converter canadian to usinpatient eating disorder treatment arizonahotmail boite de réceptionmsn.com msn home hotmailmortgage rates utah calculatordell drivers cabebay usa site united statescingular phones planinspirational quotesexpedia commercial song sunshinegoogle compute engine apihome by sfr facturefree ringtones for my mobile phoneucard.chase.com\/accountstargetti sankey