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How to Sell Box Office Tickets Online Many venue owners would like the ability to sell tickets to their performances online via their own internet site, but may perhaps be unsure of the right way to start. Let's take a look at what is required . To start with , you will either need to purchase a box-office ticketing software system, or more advantageously for smaller venues, sign up with a hosted ticketing service . If you opt to purchase box office ticket software outright, the principal advantage is you won't normally be billed with recurring costs, except perhaps for some maintenance fees or perhaps additional charges for any upgrades and product enhancements or bug fixes . With a hosted system though , the software provider hosts the ticketing program on their own servers so you normally won't have any significant upfront costs and any upgrades or enhancements will be regularly provided and incorporated at no additional expense . However with this option the ticketing system provider will charge for the service provided based on either the value of all tickets sold , the number of tickets sold or maybe will charge a monthly fee . So to some extent, the choice of system to sell tickets over the internet will depend on how many tickets you expect to sell, the price of the tickets, and in relation to ongoing maintenance and upgrade costs for purchased software. There are two sides to any ticketing program . Firstly the administration side, where you typically log in to the system with an unique user name and password. It is here where you will set up your auditoriums or venues , your programs, your events, times and dates of events and also your ticket prices . Depending on the system , you'll also have many other options available within the administration side of the program for setting up events, offering discounts or gift cards, setting up subscription tickets, setting up your customer database etc . The other side of the ticketing program is the web side . Setting up the Web user interface will either involve inserting some code into a specific page on your website or alternatively the software provider will create a template page which looks exactly the same as your current Web site pages. in this case, the ticketing and payment will be conducted on a different URL from your website but will be linked by a "buy tickets here" button or similar. Effectively however a patron would not be aware that they had been redirected to a different URL. This page will list all your events, which may be grouped together by time , venue or address or program name. The ticket purchaser will then click on the name of event which will take them to the seat selection page. After choosing the seats they require , the patron then proceeds to the payment page where they insert their credit card details. To receive payment for tickets sold , you generally have two major options. Firstly the ticketing software provider may handle the complete payment side and deposit all ticket income into a holding account. In this case, the ticket revenue is often only transferred to the venue operator's bank account once the event has taken place or perhaps on a monthly basis. A charge for processing the credit card payments will probably be deducted from the amount transferred. The second alternative is to set up your own payment gateway and merchant account, which will allow all ticket revenue will be available to the venue operator the minute any ticket is sold. The ticketing software provider will normally invoice their licencing or usage fees for the system on a monthly basis in this case. Another option is to set up an account with PayPal which avoids the need to set up a payment gateway/merchant account. After completing the online transaction , the shopper may be given the choice of either having the tickets posted directly to them, printing PDF tickets at home, or receiving an an exchange voucher by email which they take to the box office prior to the event and exchange for actual tickets. With print at home PDF tickets , it is important to keep in mind that there is nothing stopping anyone from replicating the PDF ticket. This can be a problem for general admission events. With reserved seating events, it is not so much of a problem since obviously two people cannot sit in the same seat. One way of solving this difficulty is to have all tickets printed with barcodes, but obviously this means that some form of bar code scanning device is essential at the doorway to the venue. Scanners will require connection to a PC and will either validate valid transactions from a downloaded data file or will require a live connection to the Internet service and the ticketing software database . The other option is to post all tickets. But in this case an appropriate ticket printer will be required . Special thermal ticket printers which are the ideal method of printing box office tickets, can be rather high-priced, many ticket sales software systems will fortunately permit tickets to be printed by a normal laser or inkjet printer. Fundamentally however, nowadays there is very little that is stopping even the smallest of venues from offering tickets to their events online given that ticketing software systems are increasingly affordable, uncomplicated to set up and straightforward to use.
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