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Organic Search Engine Rankings Start at the Domain Name It takes time to build customer loyalty to your product or service if you are new in the marketplace. The reason you set aside so much for advertising in a new company is that you must draw away consumers from your competition's product with a special offer or feature that makes you look better. You can spend a lot of money building this illusion; one way to advertise at low cost is to put up a web site and conduct SEO on the landing pages for the keywords so that random traffic will show up. It can be confusing trying to determine which keyword phrases are the best to use so guesswork should be put aside in favor of raw statistics. A software called Web CEO has a free trial version that gives you access to a very good keyword analysis page. You shouldn't always trust the Google AdWords keyword analyzer because it is programmed to give results in favor of Google raking in money from their own advice. Overpriced clicks can turn into millions on that scale. Google also gives options that displays your ads to non-related searchers and may get you charged on clicks generated through mere curiosity rather than buying instinct. When clicks are done hundreds and thousands of times over day after day those pennies and fractions of pennies add up to an enormous amount of money in no time. When the incentive to cheat is strong enough, a cheater will appear and the Web has become a place where you can certainly not get your money's worth. All you have to do is believe those page views are worth paying for after you've been given an inflated keyword click price. If the search engine's charging you $2.80 for a certain keyword it should be based on a regular number of clicks, you would think the 3 or 4 thousand clicks per month regular that's indicated on the AdWords keyword generator would be fair for that amount. That's not the case however; when you test those key phrases on 3rd party neutral keyword analyzers such as Web CEO, you may get results showing 10% that in monthly clicks, making the real world value of each click about $0.40 when you calculate actual advertising wallop. Just because a search engine says this is the average click total, doesn't necessarily mean it's true. The stats are based on very subjective numbers, to say the least, and the statistics are in the favor of whoever writes the software. You may have noticed an increase in mysterious transactions these days from unfamiliar companies helping themselves to your bank account, some only a couple dollars and so not worth the time to investigate it for authority. It's hard to keep track of everything on the Internet so it's safe to assume someone has figured out how to use confusion to their advantage. When you buy domain names you can make them out of keywords that you may have noticed getting a lot of hits in your server reports. Correct domain name registration can lead to a lot of profit so care should be taken to choose wisely. Some companies have domain names for sale that are at a good price but also take into consideration their service for some companies are better than others at making life convenient for customers.
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